A Look Back at the COSE Small Business Convention
The Council of Smaller Enterprises (COSE) held its premier event for small business professionals last week (October 24-25, 2013) at Kalahari Resort in Sandusky, OH.
As with many conferences of this sort, the COSE Small Business Convention was a great opportunity to share knowledge and ideas, learn from industry experts, network, and make new connections. But unlike some conferences of this sort, this one was really good!
Our next few blog posts will cover different aspects of the conference, in no particular order of chronology or significance. So to kick things off, today I we highlight the Friday morning keynote speaker, Josh Linkner. He shared a great video which perfectly illustrated his premise that small businesses have many advantages over large businesses in terms of certain distinctions in how each does business, manages staff, and how each does or doesn’t embrace creativity and diversity.
Josh is a very successful entrepreneur who shared his experiences with failure and success in his professional career. He takes great care in explaining that “Mistakes are not fatal. Mistakes are portals to discovery.” Josh also reminds us that “Success is not a permanent condition.” So in one respect, don’t be discouraged when it takes many more attempts than you planned and much more time to find success. And in another respect, once success is achieved, don’t get too comfortable.
It is likely not the first time you have heard some of the following suggestions about how to be a successful entrepreneur, but Josh presented the following list in a bit of a unique way, including the video mentioned earlier (it’s coming later in this post.)
- Encourage courage, without judgment.
- Embrace mistakes.
- Shed the past, let go and stay focused.
- Craft emotional experiences.
- Think small.
- Shatter conventional wisdom.
- Be distinctive.
Here is a graphic Josh used to show some of the typical differences between small business and big.
Now for the video. It’s a promo from the founder of dollarshaveclub.com. It is fresh, edgy, and absent any fear of using profanity to get their point across in a fun, but effective and memorable way. The video cost about $4,000 to produce and has gotten nearly 12,000,000 views on YouTube. Talk about getting a huge viral bang for your hard-earned buck! Not bad at all. It was quite refreshing and I am now a member of dollarshaveclub.com!
More to come from my look back at the COSE Small Business Convention. Stay tuned!
Bradley Sanchez Houseton is a guest blogger making regular
contributions to the WOW! Cookies! blog space.
You can find more from Bradley at The Houseton Group.