The Chrismahanukwanzakah Holiday Season
There are at least a couple of schools of thought on whether or not special days or seasons are needed to remind all of us to be good and treat others even better. There are the holidays, Mother’s Day, Valentine’s Day, Birthdays, National Margarita Day. The list is never-ending, especially if Hallmark has anything to say about it!
That being said, let’s prepare ourselves for the upcoming annual Chrismahanukwanzakah season, which is arguably the most festive season of the year in the U.S. While we should always be good and treat others even better, the reality is that this is the time of year in business, as well as in our personal lives with friends and family, we kick things up a few notches and are at our most generous in our spirit and in our spend.
This Holiday Is The Giving Season, Even for Businesses
Whether our collective and individual observances during the Chrismahanukwanzakah season are based in religious, cultural, community, celebratory, or even commercial rituals, this is the time of year when we really do give more of ourselves to let others know how special they are and how much we value them in our lives.
Focusing specifically on the business community.
The time is now to begin defining how you show your gratitude to clients for their loyalty and continued business, as well as to office staff for their great work in helping you be successful.
WOW! Cookies! would really like to be your supplier of holiday cheer for the gifts you send to clients and to office staff.
In a survey WOW! Cookies! conducted earlier this year, we learned that 50% of businesses send cookies, brownies, or other edibles as gifts to clients. We also learned that 70% of those surveyed said they prefer receiving cookies, brownies, or other edibles.
Being on the giving end of client gifts, it is a very attractive option to send some sort of useful gadget with your logo on it because of its enduring quality. The thought of your generosity is certainly communicated, but so is the self-serving nature of sending something — that people already have (i.e., coffee cups, pens, business card holders, etc.) — with your logo on it.
Being on the receiving end of client gifts, there is a much higher value placed on receiving something that is more personally pleasing like cookies because of the altruistic quality. In our survey, people told us they love getting cookies, brownies or other edibles because they can share them with others in the office. Whereas, only one person gets the coffee cup.
So think about how you are going to show your gratitude to clients and staff this year. Think about how to make people really feel special by making the gift about them.
Call or email WOW! Cookies! and let us help you put together gifts that will have a huge impact when they arrive on your clients’ desks.