Not Valentine’s Day… it’s the Sweetest Day

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Bradley Sanchez Houseton
CEO, The Houseton Group

Sweetest Day Originally Aimed to Remember the Sick, Aged, and Orphaned.

Observed the 3rd Saturday in October, Sweetest Day observance originated in Cleveland in 1922. Herbert Birch Kingston, a philanthropist and candy company employee wanted to bring happiness into the lives of orphans, shut-ins and others who were forgotten. With the help of friends, he began to distribute candy and small gifts to the underprivileged.

On the first Sweetest Day, movie star Ann Pennington presented 2,200 Cleveland newspaper boys with boxes of candy to express gratitude for their service to the public.

Another popular movie star, Theda Bara, distributed 10,000 boxes of candy to people in Cleveland hospitals and also gave candy to all who came to watch her film in a local theater.

Primarily a regional observance celebrated in the Great Lakes region and the Northeast, Sweetest Day is gradually spreading to other areas of the country. People tend to take the Sweetest Day tradition with them when they move. Ohio is the top state for Sweetest Day sales, followed by Michigan and Illinois. Texas, California and Florida are among the top 10 states in sales.

Over the years, Sweetest Day has evolved into a time to
express romantic love and also to show appreciation to friends. 

Sweetest-Day_Wow-Cookies

Sweetest Day is observed annually
on the 3rd Saturday of October.

Need ideas on how to observe and celebrate Sweetest Day?
WOW! Cookies! has exactly what you need. 

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SOURCE: http://www.theromantic.com

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Bradley Sanchez Houseton is a guest blogger making regular
contributions to the WOW! Cookies! blog space.

You can find more from Bradley at The Houseton Group.